Xpertyst / June 10, 2020

IS SOCIAL MEDIA MARKETING ALIGNED IN PROMOTING YOUR BUSINESSES

No doubt social media is a vital platform for all organizations and businesses to market their product or services. It helps businesses build their goodwill in the market and connect with the end-users directly. Social media app are not only engaging but also work as a marketer for the companies as it helps them sell their products and make space for them among other brands.

From small scale businesses to big companies that are thriving in the market and among the customers, to start-ups and rural companies, everyone is benefitting from social media, irrespective of the place it is set up in. Nowadays even people, who are working from home in their respective fields are advertising their products on social media and generating great revenue from there.

Social media doesn’t only help the companies get in touch with domestic customers, but also allows them to come into light overseas.

Different type of social media platforms

There is a wide range of options for social media platforms available in modern times. These vary according to size and parent company, but each allows the companies to make their business account and sell their product or services. It is always beneficial to invest your money in advertising your products on social networking website to get ample returns. Let’s take a look at different types of social media platforms:

1-     Social networking: There are a number of social networking sites including some big names like Facebook, LinkedIn, Google+ among others. These allow the companies to post images of their products along with their details. Social networking sites also let the companies get in touch with their customers directly and address their queries.

2-     Media sharing networks: These include the likes of popular social media sites like Instagram, Snapchat, and Pinterest. These platforms mostly focus on visual content, infographics, illustrations, and images. It focusses on the power of image sharing. One can inspire other users and influence others on the social media site by posting their unique content.

3-     Microblogging: From Twitter to Tumbler, which allows you to share infographics along with content and lets you tag others, microblogging is mostly used by renowned personalities. These are popular interactive social publishing sites. You can start a blog of your organization and start a promotional strategy.

4-     Video sharing: The social media platforms that come under this category are YouTube, Facebook Live, Vimeo, and Periscope. While the other social media allows you to share videos to a certain extent, these let you make your own channel on one of these platforms and post visual content continuously. Companies can also get in touch with popular channels, which they can analyze according to the number of viewers of a channel. They can advertise their products or their advertisement before the beginning of a video.

What value can be added to small businesses?

There are several businesses that are showing their prominence on social media platforms. Even the small scale businesses are coming out on social media sites and promoting themselves here. There are several importance of Integrating Social Media Into Android App Development. Small brands might not have the money to spend on advertisement, therefore, they might want to take small steps by advertising on smaller media platforms. Let’s take a look at the value of social media for small business:

1-  Small scale businesses might not have the money initially to invest in advertising on large scale, therefore, they can use social media as a medium of advertising on a large scale and reach audiences worldwide. A social media marketing campaign can be launched and further promoted, even when companies have limited resources.

2-  Small scale businesses might find customers directly on social media, resulting in a boost in their sales. The impact on their sales might be positive which will help them generate good revenue even in the initial days of setting up.

3-  The marketing tools are easily manageable and the products are well marketed through the medium.

4-  A positive word for the company can spread like wildfire among the customers and the reviews are open for the social media users to see and react upon. If your product is outstanding, it will definitely have an impact on the users and there are chances of that product’s sales going leaps and bounds.

Customers are more likely to get in touch with the seller on social media and there are more chances for them to be convinced with the product they are selling. Here is a representation of the likelihood of customers buying products from a brand followed by many on social media:

 

 HOW CUSTOMERS ARE REACTING TO SOCIAL MEDIA CAMPAIGNS?

The tips you should keep in mind when working on social media.

While small scale businesses might appreciate getting into advertising their company and products on social media, there are certain things they should be mindful about. We’ve figured out just the right tips that these organizations should keep in mind.

1-     Identify the audience: Like most other advertising campaigns’ first and foremost step is to identify the audience, social media to adheres to this step. It is extremely important to look at the diverse audience for your product on every social media platform and direct your product only to those people. The data from social media can be used to get a better understanding of the target audience. Take a look at the analytics report of Twitter:

2-     Build a relationship with the audience: Small companies should know how to keep the audience and their buyers engaged through their social media posts. Having a good experience in social media increases the chances of them buying the product. They can directly reach out to the seller and get their queries answered. Take a look at some of the reasons, why people reach out to brands on social media:

3-     Use keywords that customers use for looking up a product: SEO is important for online businesses, similarly, social media also uses certain keywords that the customers use when they are looking for a particular product. For instance, if someone is looking for a “gluten-free pizza” and a pizza chain is offering it to their customers. They might have put it on their online menu, but using a hashtag for “gluten-free pizza” will help them top the search.

4-     Creating a social calendar: Social media much wider space for advertising than you might think of. Therefore, it is advisable to create a content calendar in advance, noting down the content you want to share on each day of a month. Sharing content regularly will help you engage customers and attract new followers. Take a look at how it can be done:

5-     Posting content at optimal times: You must know when to post something on a particular social media platform. Do not bombard the users with content, this might irk the users, leading to them unfollowing your page. The best thing to do in these times is to push your posts at optimal times so that the followers are not flooded with messages and posts.

6-     Create appealing visuals: Social media users like to see graphic representation more than reading the content. A picture says 100 words and that has been proved in the case of social media. There are several tools to help you make an appealing picture to post on social media.

7-     Create videos: It is not necessary for the startups or small scale organizations to make videos and advertise it on TV or other heavy priced mediums. They can invest in making videos and push it on social media for maximum reach. The users following a page on that platform will see the video.

The best-suited professions if you are doing social media marketing

Social media is a large platform allowing several types of businesses to start and flourish. Since it allows the sellers to get directly in touch with the customers, it becomes easy for anyone to give their business idea a headstart. Both disciplines—social media and web development—play a key role in digital marketing. Here are some examples of people, for whose businesses social media platforms are best suited for:

1- Social media influencer

2- Blogger

3- Social media merchant

4- Social media marketer

5- Social media manager

6- Social media consultant

7- YouTuber personality

8- Content marketer

9- Videographer

10- Community manager

11- Marketing consultant

12- Content strategist

13- Social media graphics designer

14- Stop motion videographer

15- Online course creator

16- ebook author

17- Infoproducts seller

18- Podcaster

19- Service provider

20- Website operator

21- Freelance writer

22- Live streamer

23- Online magazine operator

24- Social media writer

25- Online newsletter writer

26- Social media advertising

27- Analytics specialist

28- Event promoter

29- Designer

30- Animal celebrity manager

31- A food blogger

32- Fitness expert

33- Social media tutor

34- Recruiter

35-  Workshop teacher

36- Social media platform founder

37- Sales on social media

38- Virtual assistant

39- Social media customer support representative

40- Public relation representative

41- Digital marketing specialist

42- Social media copywriter

43- Add developer

44- Video ad creator

45- Affiliate marketer

46- Traveller photographer

47- Social game developer

48- Business coach

49- YouTube coach

50- Online news reporter

Apart from the above-mentioned work profiles and businesses, there are several other job ideas people can think about doing on social media.

THE ADVANTAGES OF SOCIAL MEDIA MARKETING ADVERTISEMENT

There are several benefits of social media as it is a cheaper mode of advertising and selling your services and content online. It has the maximum reach and takes less effort in promoting a business. Let’s look at some advantages of using social media as an advertising platform in detail.

1-     Humanize your brand – Direct connection with the customers is the key to success for any business. A customer wants to see the real-world proof of anything, which can only happen with the help of social media. Keep the promises made and ensure timely delivery of the product. This helps in good word of mouth on the platform.

2-     Increase the awareness of your brand – Getting followers on social media helps one increase awareness of their brand. Those who think only those brands and companies tend to do well, that already have a great number of followers, might be wrong. A proper ad campaign and buying time and space on the top of a platform can help you get more followers.

3-     Establish your brand: The wide horizon of social media allows one to set up their brand and make it known to the people. It lets you establish your business, irrespective of the industry.

4-     Stay on top: Social media is a great opportunity for companies to stay on top and do well in their due course. Almost all users on social media log into their accounts at least once per day, therefore, increasing the likelihood of them looking at your post. Here’s a look at users of Facebook, Instagram, and Snapchat visiting these platforms in a day:

5-     Build your brand: You can start on social media from scratch and keep building your brand later on. This will help you establish yourself in the market and getting recognized.

6-     Getting traffic to your website: You can always provide a bit.ly link of your website along with your post on social media. This will help in driving traffic to your home website. Rather than being promotional, you must give adequate information to the viewers and make the most engaging and communicative.

7-     Boost sales: Thinking about selling your products or services on social media? Act fast as you might not know, but you are going to enter a world full of customers who are going to get in touch with you directly and end up being your customers.

THE DISADVANTAGES OF SOCIAL MEDIA IN YOUR BUSINESS

A coin has two sides to it. Similarly, if you think there are many advantages to social media, it comes with its set of disadvantages as well. Take a look:

1- Time-consuming: What if you go on a Facebook page you have been following for years and feel dismayed at looking at their last post, which was pushed 2 years ago? Do not let this happen to your followers. Social media posts can be time-consuming, as you have to curate or make content according to the preferences of the followers.

2-Qualified personnel required: Not everyone can make social media posts as you have to study the consumer and their behavior before making the post. Only a qualified person who understands the tools of social media can do this work. Therefore, you have to invest money in qualified personnel as well.

3-Investment: Nothing in this world comes for free, not even social media promotions. In addition to hiring a person for managing your social media, you might also need to invest in making your posts appear on the top of your followers’ page.

4-Boring content: If you keep pushing content that is repetitive and boring, it will lead to followers unfollowing your page.

5-Bad publicity: Always remember, social media is a public platform where customers can either praise your servicer or products, at the same time they can write negative reviews, leading to other followers also unfollowing you. A business can end up hitting the rock bottom because of this.

6-Competitors: You might have a lot of competition from others in the same industry if your business is doing well because of the way you post on social media. Your posts and advertising campaign could be studied and followed by competitors leaving the followers confused about whom to follow.

The social media marketing strategy to follow for your business

Are you looking for a strategy to follow for your business? Take a look at it here:

1.  Use chatbots: Most of you might have either heard of it or read about them, they are the new trend of social media. It eradicates the need for a human being to sit behind a computer addressing the queries of the clients. Chatbots are digital tools that directly communicate with followers. A chatbot:

–   Doesn’t need any knowledge of coding

–   Can directly answer the questions of customers

–   Can take direct orders from the comments posted on Facebook, or through the comments

–   Allows to integrate with all major pay systems

2.  Create a personalized experience for customers: Break the traditional ways of leading the customer directly to the landing page of your websites. Instead, make the experience more personal and fun for their indulgence. Chatbots can help you do the same.

3.  Efficient content marketing strategy: It comes as no surprise that the content quality should be of top-notch. Content marketing has always been quite prominent and for the same, you need to produce the right content and schedule the posts at the right time. Social media also allows you to schedule your posts for the future or at different slots so that you don’t have to log in again and again to do the same.

4.  Community creation for the audience: Infuse humor and emotions in your post, so that the followers don’t feel they are following a robot. Make sure the posts are able to strike a conversation. Here’s how the posts can be more interactive:

–   Ask your audience questions

–   Opinions of followers matter, therefore, gather their opinion on certain matters

–   Follow the mantra of infotainment, keeping the information newsworthy and fun to read at the same time

–   It will be more interactive if you like and share your viewer’s comments

–   Ask the followers to interact more with you through likes and shares

5.  A content strategy that is diverse: Do not limit your posts to content! It will be more fun and interactive for the viewers if you add some videos, infographics and interesting podcasts to it. Jazz it up with a lot of graphics for better visibility and engagement.

The list of popular social media marketing tools

Now, let’s take a look at some social media tools that are available for businesses in the market.

1-     Buffer

 

2-     Hootsuite

 

3-     Sprout social

 

4-     Agora pulse

 

5-     Sendible

 

6-     MavSocial

 

7-     eClincher

 

8-     Social Pilot

 

9-     CoSchedule

 

10- Crowdfire

Conclusion: Social Media is the new IT of the advertising reach, a far greater reach than any of the other advertising mediums. To reach the top and get in touch with people from across the world, social media has helped many businesses grow leaps and bounds without much investment. From a start-up to a big brand and small scale companies, each organization has considered social media as one of the best mediums to get directly in touch with their audience and customers.

Xpertyst is a Mobile app development company and is developing different types of mobile applications from the last few years and have extensive knowledge of domain features, if you are looking for app development services, write us at [email protected].